The Entrepreneur's Guide to Design
FREE GUIDE
7 Actionable Design Fundamentals for Creating Design Driven Products That Will Help You Grow Your Business.
“This is a goldmine for entrepreneurs looking to leverage design for business growth.”
— Madi
About the Design Fundamentals
Have you ever been frustrated as an entrepreneur while trying to get your product or service to look good? Trying a bunch of stuff, but it still doesn’t look great? Worst of all, is this hurting your website conversion?
This guide has 7 actionable design fundamentals you can start using today - in just minutes - to help get your stuff looking good and help it perform. You don’t need a design degree or years of design experience; instead, I’ll share what has worked for me after working for companies with millions of customers and bootstrapping my own company that sold in a very lucrative exit. All you have to do is copy and paste.
The 7 Design Fundamentals
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Design Great CTAs
Design CTAs that convert.
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Design Effective Typography
Get tangible tips for improving your product's typography.
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Use Color with Intent
Color can help introduce your brand, show your personality, and help with conversions.
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Make Navigation Intuitive
Make it easy for your customers to find what they are looking for.
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Create Pixel-Perfect Layouts
Build layouts that not only look great but work better for your users.
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Make the Most of Social Proof
Word of mouth is everything: leverage it.
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Start with the customer experience first, and work backwards from there
Set your customer experience as your Northstar.
3 Reasons Why Design Matters For Your Business
1. Design-centric companies have outperformed the S&P Index by 228%.
In a 2015 report, the DMI showed that over the previous ten years, the design-centric companies on their index outperformed the S&P 500—an index of 500 large publicly traded US companies—by 228%. This data demonstrated a strong correlation between good design and business success, suggesting that companies that put a strong emphasis on design tend to outperform those that don't.
The specific companies in DMI's Design Value Index include well-known brands like Apple, IBM, Nike, and Starbucks. These companies are known for their strong emphasis on design, not just in their products, but also in their branding, marketing, retail spaces, and customer experience.
2. People will pay a premium for well designed products.
There's a growing understanding in the business world about the power of design. It's not just about aesthetics; it's about how a product functions, its durability, and the overall user experience. Think of Apple’s Success: one of the most frequently cited examples of consumers' willingness to pay more for design is Apple. Their emphasis on design, both in terms of hardware and software, has allowed them to charge a premium for their products.
3. Users often perceive aesthetically pleasing design as design that’s more usable.
An aesthetically pleasing design creates a positive response in people’s brains and leads them to believe the design actually works better. People are more tolerant of minor usability issues when the design of a product or service is aesthetically pleasing. Learn more at lawsofux.com.